BUSAN KOREA NOVEMBER 2015
2015: INSTITUTE CEO SHARES chainPort VISION AT BIPC 2015
The conference adopted the theme of “Ports Exploring the Unexplored” Its mission was to learn from ports, industries and academia by discussing global trends and issues. The conference discussed 3 key issues affecting the day to day running of ports namely, the advent of Ultra Large Container Vessels, Environmental Regulation and the Panama Canal Expansion.
chainPORT has its genesis in the Institute’s strategic decision 10 years ago to focus on maritime logistics and more particularly the container supply chain as our core research area.This was followed by our decision in 2008 to champion the role of the Port Authority in the supply chain. It is our considered opinion and indeed that of a growing number of thought leaders, that the Port under the direction of the Port Authority can add significant extra value to the global supply chain.
At first glance a port seems to be almost exclusively driven by the vessels which call and the terminal operators who discharge and load them and it’s easy to see why this is the case when most of our attention is constantly drawn to the brands which control these two aspects of port life, attention which is garnered through brand reinforcement through the media either through news or advertising, both of which feed off each other.
Port operation is far more complex and deserves to be better understood especially by cargo owners and port authorities, as much of the inefficiencies in port is due to a myriad of other factors outside the control of both shipping line and terminal operator, much in the same way that the smooth running of an airport depends on much more than planes and ground handling.
“The Evolution of CHAINPORT can be traced back to the establishment of the Global Institute of Logistics in 2003”
Kieran Ring CEO Global Institute of Logistics
To any impartial observer the port as a functional node in the chain presents the most complicated set of obstacles to be dealt with by import and export containers, the simple truth is that the junction box which is the port is made up of a diverse set of companies and organizations each with their own particular agendas, agendas not always necessarily driven by saving time or reducing cost.
CHAINPORT has brought together a group of ports from around the world with shared vision and values to create a singular standardized port system fit for purpose in this era of globalization.